Books - Ad veteran Tapas Gupta and author Aryani Banerjee on 'The Mad Ad Years'
'The Mad Ad Years' was co-authored during the lockdown through WhatsApp
Source: telegraphindia.com
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A behind-the-scenes look into the mad ad world
Updated Jan 20, 2021, 12:28 pm IST The novel based on the advertising world was produced in a unique way, making it a World Record contender Mad ad world The lockdown necessitated by the COVID-19 pandemic gave people the chance to do interesting things, out-of-the-box things, and allowed free flow of creativity. It brought three-times author Aryani Banerjee and debutant writer Tapas Gupta together to pen, or rather type, The Mad Ad Years, billed as India’s first fictional work on advertising. The book was not only conceived during the lockdown, but was written over multiple WhatsApp cha...
Source: deccanchronicle.com