Snapchat Rises to 280 Million Users, Reports Strong Take-Up of TikTok-Like 'Spotlight' Option
Snapchat has posted its latest performance update, showing solid increases in both usage and revenue throughout Q1 2021. The numbers will certainly raise some eyebrows, and likely get more social media marketers considering their options on the app. First off, on usage - Snapchat is now being used by 280 million people every day, a 22% increase in year-over-year performance, and the app's biggest increase in its YoY usage growth in more than 3 years As you can see here, while Snapchat usage increased in all regions, the app once again saw its biggest growth in the 'Rest of World' segment, ...
Source: socialmediatoday.com