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From our studios in new york city, this is charlie rose. [applause] tim cook is here. He is the ceo of apple. He succeeded steve jobs in august 2011. He joined apple in 1998 against the advice of his friends and his own better judgment. He has said it was different than the apple of today. The company had been losing sales for years and was considered on the verge of extinction. He has said working at apple was never in any plan i outlined for myself, but was without a doubt the best decision i ever made. On tuesday, cook announced what he called the next chapter in apples story at the same ve...

Revenues will be approximately 180 billion. Theres probably no other company on the face of the earth that could say that. Most companies begin to go larger and larger and larger porportfolios because you alway its so easy to add, its hard to edit. Its hard to stay focused, and yet we know well only do our best work if we stay focused. So, you know, the hardest decisions we make are all the things not to work on. Charlie tim cook for the hour, next. And by bloomberg. A provider of multimedia news and Information Services worldwide. Captioning sponsored by Rose Communications from our studios i...

Revenues will be approximately 180 billion. Theres probably no other company on the face of the earth that could say that. Most companies begin to go larger and larger and larger porportfolios because you alway its so easy to add, its hard to edit. Its hard to stay focused, and yet we know well only do our best work if we stay focused. So, you know, the hardest decisions we make are all the things not to work on. Charlie tim cook for the hour, next. And by bloomberg. A provider of multimedia news and Information Services worldwide. Captioning sponsored by Rose Communications from our studios i...