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While Modi’s Vikas-centric model is not merely about promises but about last-mile delivery of those promises, the Opposition’s promises have simply remained empty. The 2023 assembly election results largely reflect rock-solid appeal of BJP and its mascot, PM Modi
Political parties including BJP and Congress have extensively utilised social media influencers to spread their messages since the beginning of 2023. During his Bharat Jodo Yatra, Rahul Gandhi gave exclusive interviews to YouTubers. A July report by News Laundry says BJP had meet-ups with influencers in at least 18 states as part of its initiative to engage with young voters during the ‘Nine Years of Modi campaign and in the run-up to the 2024 polls.
The party wants to keep the power centre in Delhi to benefit from Prime Minister Narendra Modi’s popularity.
14 MPs were suspended on Thursday as the opposition tried to corner the Modi government over the issue.
Since the new BJP has a systematic plan in place for effecting a generational shift, it boldly nominates candidates who might surprise traditional observers. These choices are made with an eye on the party's future readiness.