Saudi Arabia's PIF, ATP Announce Multi-Year Strategic Partnership to Accelerate Growth of Global Tennis
Saudi Arabia’s Public Investment Fund (PIF) and ATP unveiled on Wednesday a new multi-year strategic partnership, marking a significant shared commitment to enhancing global tennis for players, fans, tournament organizers and stakeholders at all levels of the sport. The major partnership will see PIF become the official naming partner of the ATP Rankings, celebrating players’ journeys and progress across the season and championing excellence as the Year-End No. 1, presented by PIF, is crowned at the Nitto ATP Finals which will take place in Turin, Italy until 2025.