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Shoppers will be able to use the technology to try on clothing from Walmart’s private labels or national brands it carries and get opinions from friends.
Walmart acquires virtual clothing try-on startup Zeekit Retail giant Walmart announced this morning it’s acquiring the Tel Aviv-based startup Zeekit, which allows consumers to virtually “try on” clothing when shopping online. The company leverages a combination of real-time image processing, computer vision, deep learning and other AI technology to show shoppers how they would look in an item by way of a simulation that takes into account body dimensions, fit, size and even the fabric of the garment itself. Deal terms were not disclosed. According to data from PitchBook, Zeekit had rais...
Dive Brief: As online sales skyrocketed in the past year, Walmart is integrating a new virtual try-on feature to encourage more e-commerce sales in the future. The big-box retailer announced that it plans to acquire Zeekit — a female-founded startup based in Israel. The financial terms of the deal were not disclosed. The virtual try-on experience will be available at Walmart.com, said Denise Incandela, Walmart U.S.'s executive vice president of apparel and private brands. Consumers can upload their photos or pick a model that represents their body type, height and skin tone, with the opt...