Walmart to acquire virtual fitting room startup Zeekit
Dive Brief: As online sales skyrocketed in the past year, Walmart is integrating a new virtual try-on feature to encourage more e-commerce sales in the future. The big-box retailer announced that it plans to acquire Zeekit — a female-founded startup based in Israel. The financial terms of the deal were not disclosed. The virtual try-on experience will be available at Walmart.com, said Denise Incandela, Walmart U.S.'s executive vice president of apparel and private brands. Consumers can upload their photos or pick a model that represents their body type, height and skin tone, with the opt...
Source: retaildive.com