Detailed text transcripts for TV channel - MSNBC - 20140118:12:48:00
Devil baby viral campaign for the movie, "devil's day". >> "devil's due." >> thank you. it came out yesterday. it cost $500,000 to 1 milli$1 m to produce this. the movie company is getting 10 to $15 million in free advertising because of this viral video. now, just a fun fact, the company that put this together, the co-founder used to be an "snl" writer. makes sense it's funny. >> it totally works. it's getting the job done as you did for us. thank you so much. new jersey governor, chris christie is going fund raising in florida. will donors be generous? we're gonna be late. ♪ ♪ ♪
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