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That this is some kind of hidden camera viral video. it promotes the new season of amc's" the walking dead." which started on sunday. the people walking by didn't know that at the time. the mca which runs the subway system didn't give any permission to open the grates, so it looks like there will be some sort of investigation. it's not the permits that concerns me. this seems to be the new thing. scare the life out of unsuspecting new yorkers for your promotional video. last month the devil baby was unleashed for the movie "devil's due." [ screams ] >> the last guy's reaction or lack thereof i...

>> so you probably guessed it that this is some kind of hidden camera viral video. it promotes the new season of amc's" the walking dead." which started on sunday. the people walking by didn't know that at the time. the mca which runs the subway system didn't give any permission to open the grates, so it looks like there will be some sort of investigation. it's not the permits that concerns me. this seems to be the new thing. scare the life out of unsuspecting new yorkers for your promotional video. last month the devil baby was unleashed for the movie "devil's due." [ screams ] >> the last gu...

It promotes the new season of amc's" the walking dead." the people walking by didn't know that at the time. the mca which runs the subway system didn't give any permission. it's not the permits that concerns me. this seems to be the new thing. scare the life out of unsuspecting new yorkers for your promotional video. last month the devil baby was unleashed for the movie "devil's due." >> the last guy's reaction or lack thereof is my favorite. completely new york. that's not my favorite part. let me show you my favorite part.

Devil baby viral campaign for the movie, "devil's day". >> "devil's due." >> thank you. it came out yesterday. it cost $500,000 to 1 milli$1 m to produce this. the movie company is getting 10 to $15 million in free advertising because of this viral video. now, just a fun fact, the company that put this together, the co-founder used to be an "snl" writer. makes sense it's funny. >> it totally works. it's getting the job done as you did for us. thank you so much. new jersey governor, chris christie is going fund raising in florida. will donors be generous? we're gonna be late. ♪ ♪ ♪

Should be some sort of a welcome to new york campaign. that is a true new yorker, people. not a flinch, not the slightest reaction. he probably saw scarier things on his commute into work. so the movie that this diabolical prank is promoting is called "devil's due" about a woman pregnant with the spawn of satan. so i guess the whole thing's appropriate. think moto did another campaign for the remake of the movie "carrie" a few months back inside a coffee shop. >> just get away from me. just get away from me! get out of my way! >> oh, my god! >> all right. that would be pretty unsettling to see...