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Playboy Spirits' PLAY HARD Vodka Seltzer Expands to Illinois and Announces Partnership with the Chicago White Sox

Published: April 4, 2024

PLAY HARD, a new line of premium vodka seltzers combining sophisticated flavors and the iconic Playboy brand, is excited to announce its expansion to the Illinois market. PLAY HARD, Playboy Spirits' entry into the global ready-to-drink (RTD) market, connects with Playboy's fashion-forward Gen Z and Millennial following. PLAY HARD prominently features an original pop art "Bunny Head" on its 12-ounce slim cans, with plans for other notable art-inspired graphics to be featured on subsequent release

Source: yahoo.com

Playboy Brand Hard Seltzer Becomes Official Sponsor Of The Chicago White Sox

Published: April 1, 2024

The Playboy brand has entered into the hard seltzer category and has partnered with the Chicago White Sox.

Source: forbes.com

Playboy Spirits Launches Play Hard Vodka Seltzer

Published: September 23, 2023

Playboy Spirits, a joint venture between Spirits Investment Partners (SIP) and PLBY Group, has announced the launch of Play Hard—a premium line of vodka seltzers.

Source: avn.com