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Hailey Bieber files legal documents to trademark beauty and wellness brand

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Hailey has previously filmed documents in the past to secure the rights to Bieber Beauty, Rhode Beauty, HB Beauty by Hailey Bieber, HRBeauty,Dew Beauty and Dewy Beauty but they haven't taken off as yet.
The latest news come after Hailey revealed she sought therapy to deal with the 'negative attention' she's received during her time in the spotlight.
During a new edition of Women's Health UK's Going for Goal podcast, the model explained how speaking to a counsellor and being married to pop star Justin, 26, has 'helped' her cope with issues surrounding fame.
The socialite also credited exercise for maintaining a healthy 'mind and body' and revealed Pilates 'in the best shape'.

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Hailey Bieber Is Launching a Skincare Brand Called Rhode

Hailey Bieber Is Launching a Skincare Brand Called Rhode
Jenna Rosenstein
Hailey Bieber's long-awaited beauty venture is coming into focus in 2021. TMZ reports that Bieber just filed a trademark for Rhode>>>P, a beauty, skincare, and wellness brand. The trademark covers"wellness merch, bath and shower products, beauty creams, personal cleaning products, cosmetics, makeup, fragrances, haircare, and skincare," according to the site>>>P. We expect Rhode to mainly focus on skincare at launch.
If all this sounds vaguely familiar—good memory! Bieber has filed several trademarks for beauty brands in the past, most notably for"Bieber Beauty." That last one was rejected in 2019 by the U.S. Patent & Trademark Office because her husband, Justin, had a similar cosmetics application dating back to 2010. She's also tried Dew Beauty and Dewy Beauty but it looks like Bieber's finally landed on Rhode, which is her middle name. Similarly, Justin owns the fashion label Drew House which takes after his middle name.

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Hailey Bieber Baldwin Skincare Brand Rhode Review, Launch Date, Details

If all this sounds vaguely familiar—good memory! Bieber has filed several trademarks for beauty brands in the past, most notably for "Bieber Beauty." That last one was rejected in 2019 by the U.S. Patent & Trademark Office because her husband, Justin, had a similar cosmetics application dating back to 2010. She's also tried Dew Beauty and Dewy Beauty but it looks like Bieber's finally landed on Rhode, which is her middle name. Similarly, Justin owns the fashion label Drew House which takes after his middle name.
This isn't Bieber's first beauty venture, either. The former Baldwin and top model currently works with Bareminerals, and has worked with both L'Oréal and Modelco in the past. She even released a capsule collection of makeup with with latter back in 2016.

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