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The British department store's wholesome ad tells the story of that exciting early morning rush of opening presents to families gathered round for Christmas dinner.
Sainsbury's Christmas advert has a dragon, Stephen Fry and Alison Hammond - what more could you want?
Sainsbury's Christmas advert has a dragon, Stephen Fry and Alison Hammond - what more could you want?
Sainsbury's Christmas advert has a dragon, Stephen Fry and Alison Hammond - what more could you want?
Sainsbury's Christmas advert has a dragon, Stephen Fry and Alison Hammond - what more could you want?