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Virtual agency The Difference Collective makes new hires to senior team Six senior healthcare communications consultants join the company's ranks UK-based virtual agency The Difference Collective has announced new hires to its senior team, with six senior healthcare communications consultants joining its ranks. This includes Sarah Hornby (pictured left), who joins with 20 years of experience across the private, public and not-for-profit sectors. Hornby has led communications for the UK government’s Vaccine Taskforce and previously led media and communications for GlaxoSmithKline. Meanwhile,...

Creative agency Smyle has announced a partnership with healthcare communications company The Difference Collective. The collaboration aims to "give pharma companies the confidence to innovate with online and hybrid events". The partnership was created following research by Across Health revealing that more than 50% of neurologists say they are "unlikely" to return to physical events post-Covid-19, in addition to Decision Resources Group reporting that 58% of physicians in Europe are "likely" to continue to participate in virtual conferences and congress after Covid-19 mitigation measures...