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serena williams. are the booming duller is finally beginning to flow into the world of women's sports? england's lionesses recently won the women's tournament. but when and the reaction, the latest marker in the rise of women's sports, but with fans and brands hungry for more, as everything in place to realise that potential? i will be speaking to the director of the english women's football association. and we'll be focusing the spending of women sports fans around the world. and why is there such a difference in pay between men's and women's sport? i will find out with someone who ...

Historically on the main site? most men's teams lose money that their valuations go up year after year, they are playing the long game, they are banking that the next time the buy and sell a team the evaluation will be higher. that is a different game being played. the women's side of the equation can be put some money end, you want your money out quickly, you cannot believe you are in the red for a few years. that is starting to shift are seeing women's sports as an asset which early on might be little more risky, but if you invest in the fan experience, athletes, an entire ecosystem, at the ...