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You have no idea what you re talking about.
Those words just hit you like a ton of bricks. Without even realizing it, you find yourself in the middle of an argument. Frozen for a moment, you try to figure out what to say next. 
The problem is, our default way of responding which usually includes spewing out facts that we are convinced the other party will be forced to acknowledge almost never works.
Why not? 
I discussed this recently with Jen Dalton, founder and CEO of Virginia-based branding agency BrandMirror. Dalton addresses this question in her new book, 
Humans are not rational so much as emotional, says Dalton. We tend to rationally justify our emotions and responses.  That s why any attempt to use facts or evidence will usually backfire. ....

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