Patrón Tequila launches Margarita perfection campaign
Patrón Tequila launches Margarita perfection campaign 18th February, 2021 by Phoebe French To mark International Margarita Day on 22 February, Tequila label Patrón is launching a month-long series of activities to celebrate the popular cocktail. A survey conducted by Patrón owner Bacardi last year found that lockdown and the rise of at-home drinking had further cemented the popularity of the Margarita. In its own survey with market researcher OnePoll, Patrón found that while well-liked, Marg...
Source: thedrinksbusiness.com