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During the recently concluded Digipub World, hosted by afaqs!, publishers discussed different monetisation strategies, including subscriptions, donations and advertising.
In a candid interview, Times Internet COO Puneet Gupt shares his learnings about monetisation, business economics and technology.
Publishers need to keep brand safety in mind because it is one of the reasons advertisers will keep away from content.
The founder and editor-in-chief of the digital news platform shares a major learning he picked up during this forty-year-long career.
As content consumption sees a consistent upsurge, Comscore’s VP - Sales sketches an overview of the digital publishing market.