How do publishers balance content creation and monetisation?
Publishers need to keep brand safety in mind because it is one of the reasons advertisers will keep away from content.
Source: afaqs.com
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IAA TechPulse explores digital transformation's impact on advertising
IAA TechPulse explores digital transformation's impact on advertising
Source: adgully.com
AI and blockchain can be a saving grace for marketers in a cookie-less world: Experts
At the IAA Tech Pulse summit, Prasad Shejale, founder and CEO, Logicserve Digital; Sanjay Sindhwani, CEO, Indian Express Digital; Siddharth Dhabade, managing director, MiQ; and Neil George, managing director, Nivea India, had tips on how marketers need to approach the cookie-less world and ensure the focus of last-mile connectivity doesn’t get hampered.
Source: campaignindia.in
IAA India Chapter's Inaugural Digital Event TechPulse Explores the Impact of Digital Transformation on Advertising and Marketers with Industry Experts and Innovation Awards – India Education | Latest Education News | Global Educational News
Mumbai: The India Chapter of International Advertising Association (IAA) hosted its first-ever digital event, TechPulse, on April 27, 2023, at the Taj Santacruz in Mumbai. The event was a resounding success, bringing together industry veterans, thoug
Source: indiaeducationdiary.in
Can paywalls save newspapers?
The last 15 months have been devastating for newspapers with revenues falling almost 40%, especially for English publishers. The publications have invested heavily on digital. But can the digital revenue stream ever make up for lost print revenue? BestMediaInfo.com finds out
Source: bestmediainfo.com