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Jeffrey Goh, CEO Star Alliance, discusses elevating customer experience, expansion of Star Alliance Biometrics, and the new “centre of excellence” in Singapore.
Star Alliance and its 26-member carriers celebrated the 25th anniversary of the world's first and leading global airline alliance this week. This bold vision was established in 1997 based on a customer value proposition of global reach, worldwide recognition, and seamless service. It continues today by leveraging technology to foster…
Star Alliance and its 26-member carriers will celebrate the 25th anniversary of the world’s first and leading global airline alliance on Saturday, May 14, | Together. Better. Connected: Star Alliance turns 25
The alliance said that the card would be launched “in a regional market” and would offer “loyalty customers of member airlines the opportunity to earn miles and…