VIOOH and JCDecaux Cityscape bring programmatic inventory to HK CBD
VIOOH and JCDecaux Cityscape bring programmatic inventory to HK CBD Details JCDecaux Cityscape, a subsidiary of JCDecaux SA has launched programmatic digital out-of-home offerings in Hong Kong Central Business Districts across over 50 Digital Frame Network. It will be partnering up with supply side platform (SSP) VIOOH. In Hong Kong, VIOOH has already connected with three demand-side platforms (DSPs) including Hivestack, The Trade Desk and Verizon Media, with more to follow. JCDecaux Cityscape offers three trading models through a private marketplace (PMP). Adve...
Source: marketing-interactive.com