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Using experiments to help publishers build subscription success Last year, Google News Initiative Asia Pacific (GNI-APAC) launched its pilot Subscriptions Lab with eight publishers that represented a diverse cross-section of print and digital native news organisations. After the four-month intensive programme, GNI-APAC Subscriptions Lab reported on insights and results of the project at this year’s Asian Media Leaders eSummit.  | April 12, 2021 : At the 2021 Asian Media Leaders eSummit, Rohan Tiwary (top left), Head of Media, News & Entertainment Partnerships at Google Asia Pacific...

GNI’s Reader Revenue Playbook helps publishers tailor strategies 2021-02-10. “A big part of reader revenue success is building a culture that creates space for and rewards experimentation,” says Arun Venkataraman, Global Strategy Lead, Google News Initiative, USA. “This gives you the ability to identify the tactics that work best for your organisation and your readers.” | February 10, 2021 Venkataraman, the co-lead for the global Digital Growth Programme, is the primary author of the recent GNI Reader Revenue Playbook. Before that, he was focussed on GNI’s portfolio in La...

28 Black and Latino Publishers Selected to Participate in the GNI Ad Transformation Lab Jan 22, 2021 By Stacy M. Brown The participating publications of the GNI Ad Transformation Lab include: Afro-American Newspapers, Al Día en América, Blavity News, The Cincinnati Herald, The Dallas Examiner, El Latino, The Houston Defender, Houston Forward Times, Impacto Latino, La Mega Media Cleveland, La Noticia, La Opinion, The Los Angeles Sentinel, Michigan Chronicle, The Mississippi Link, Noti Bomba, Post News Group, Our Weekly Los Angeles Newspaper, The Philadelphia Tribune, Pr...

Precinct Reporter Group News Publishers Selected to Participate in GNI Ad Transformation Lab Share: The Google News Initiative, in partnership with the Association of Alternative Newsmedia (AAN), the National Association of Hispanic Publications (NAHP), and the National Newspaper Publishers Association (NNPA), kicked off the GNI Ad Transformation Lab: a six month program to help Black and Latino news publishers in the U.S. and Canada advance their advertising strategies and grow digital revenue. They announced th...

The Google News Initiative, in partnership with the Association of Alternative Newsmedia (AAN), the National Association of Hispanic Publications (NAHP), and the National Newspaper Publishers Association (NNPA), today kicked off the GNI Ad Transformation Lab: a six month program to help Black and Latino news publishers in the U.S. and Canada advance their advertising strategies and grow digital revenue. We’re proud to announce the 28 organizations selected to participate in the program, which includes publishers from 14 states across the country.