Global Digital Marketing Spend Expected to Have Reached About $340 billion in 2020, says Beroe Inc.
Share this article Share this article RALEIGH, N.C., Jan. 28, 2021 /PRNewswire/ -- The COVID-19 pandemic did not dampen advertisers' enthusiasm for popular social media channels such as Twitter, YouTube, and Instagram, as global digital marketing spend in 2020 is forecasted to have reached $330-340 billion, a CAGR of nearly 13 percent. Digital marketing and advertising have almost replaced the traditional form of advertising as marketers focused more on digital campaigns to generate greater brand awareness, according to Beroe Inc, the world's leading provider of procurement intelligence and...
Source: prnewswire.com