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A transformative change is coming to the field of traceability. In a world driven by increasingly sophisticated technological advancements, the traditional barcode is being replaced by more powerful solutions. Stephen Gryzska, Director of Strategy and Corporate Development at Markem-Imaje tells us more.
Orca Scan and GS1's Innovative QR Codes Arrive in UK Supermarkets
The GTIN 1D barcode has worked for 50 years, reliably making our packaged products go 'beep' at checkout. Poised to take its place is a more capable, internet connected 2D code representation of a GS1 standard URL called Digital Link.
The GTIN 1D barcode has worked for 50 years, reliably making our packaged products go 'beep' at checkout. Poised to take its place is a more capable, internet connected 2D datamatrix representation of a GS1 standard URL called Digital Link.
The stars are aligning on multiple relevant fronts: consumer behavior, legislation, technology, and data management and capacity. This confluence of advancements is slowly but surely unlocking the potential of active and intelligent packaging.