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The stars are aligning on multiple relevant fronts: consumer behavior, legislation, technology, and data management and capacity. This confluence of advancements is slowly but surely unlocking the potential of active and intelligent packaging.
For those who are blind and partially sighted, buying food and beverages often poses problems. Knowing the ingredients of a product, whether it contains allergens, or often simply what it is, can often be difficult when packaging does not communicate this effectively to them. According to research conducted by the Japan-based tech company Roland DG, many blind and partially sighted people are still dissatisfied with existing packaging.
The packaging industry is adopting enhanced QR codes to improve accessibility for visually impaired consumers, ensuring information is available through simple, scalable solutions.
Pringles has just announced that new technology will be added to cans to make them more accessible to blind and partially sighted people. Other brands are being encouraged to follow suit.
NaviLens technology is being added to the iconic cans of the Kellogg’s-owned brand to make them more accessible to blind and partially sighted people.