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McDonald's India - North and East takes the digital route to introduce its new Chicken McWings: Best Media Info - Vimarsana News

McDonald's India - North and East takes the digital route to introduce its new Chicken McWings: Best Media Info

Best Media Info: As per the restaurant chain, Chicken McWings is an authentic chicken delicacy, inspired by North and East India’s taste palates| Advertising News

OMD India aims to get rid of 'challenger agency' tag and re-establish itself as dominant force: Anisha Iyer: Best Media Info - Vimarsana News

OMD India aims to get rid of 'challenger agency' tag and re-establish itself as dominant force: Anisha Iyer: Best Media Info

Best Media Info: In the backdrop of the pandemic and the industry moving towards a digital-focused landscape, Iyer, CEO, OMD India, stated that the agency had to undergo a thorough restructuring of the talent arsenal | Advertising News

Despite muted ad revenues globally, sunny days ahead for digital platforms: Best Media Info - Vimarsana News

Despite muted ad revenues globally, sunny days ahead for digital platforms: Best Media Info

Best Media Info: Speaking to BestMediaInfo.com, industry players highlighted that be it globally or in India, the market for digital platforms has not entered stagnation as the room for an untapped market still prevai| Digital News

How digital is overtaking TV advertising, LV Krishnan explains: Best Media Info - Vimarsana News

How digital is overtaking TV advertising, LV Krishnan explains: Best Media Info

Best Media Info: Speaking at the CII Big Picture Summit 2022, Krishnan, CEO, TAM Media Research, highlighted that digital ad insertions have grown by over 90% while TV ad volumes have grown only 25% in comparison of 2| Advertising News

Consumers less likely to repurchase from brands if they see ads beside misinformation, reveals DoubleVerify report: Best Media Info - Vimarsana News

Consumers less likely to repurchase from brands if they see ads beside misinformation, reveals DoubleVerify report: Best Media Info

Best Media Info: DoubleVerify has released its 2022 ‘Four Fundamental Shifts in Advertising and Media’ report| Advertising News