Ad spend revival
Ad spend revival Share Via Read Full Story The core purpose of advertising is to stir up consumer demand, and the latest edition of This Year Next Year, published by media space-buying agency GroupM, forecasts India’s ad spend at ₹80,123 crore in 2021, up 23.2% from 2020, a covid-crunched year that saw a 21.5% drop. The country, it notes, is projected to be the sixth largest contributor to incremental ad spends globally. Given our demand problem, this would be heartening. The report also says that the bulk of these ad budget increases will be grabbed by digital media. With audiences goi...
Source: livemint.com