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FairPrice Group Media ties up with Stellar Ace to offer omnichannel media in Singapore


FairPrice Group Media ties up with Stellar Ace to offer omnichannel media in Singapore
Advertisers can efficiently engage shoppers with relevant messages from their daily commute to shopping and dining.
Stellar Ace and FairPrice Group (FPG) Media have announced their collaboration to offer a suite of comprehensive, omnichannel media inventory to advertisers. Now, advertisers can efficiently engage shoppers with relevant messages from their daily commute to shopping and dining.
Advertising investment has steadily grown in retail media. A study conducted by Forrester Consulting in 2020 indicated that retail media has proven to be a strategic investment for savvy brands because it delivers on critical key performance indicators (KPIs). 95 percent of respondents shared that their companies have seen an increase in ROI or return on advertising spend (ROAS) due to retail media. ....

Vivek Kumar , Fairprice Group , Digital Shelf Institute , Fairprice Group Media , Stellar Ace , Forrester Consulting , Lau Pa Sat , Fairprice Online , Price Group Media , Vice President , Strategic Marketing , Omnichannel Monetisation , Price Group , விவேக் குமார் , நியாயமான விலை குழு , டிஜிட்டல் அலமாரி நிறுவனம் , ஃபாரெஸ்டர் ஆலோசனை , லாவ் பா அமர்ந்தார் , நியாயமான விலை நிகழ்நிலை , துணை ப்ரெஸிடெஂட் , மூலோபாய சந்தைப்படுத்தல் , ப்ரைஸ் குழு ,

FairPrice Group Media offers new solutions to brands via SMRT Stellar Ace partnership


FairPrice Group Media offers new solutions to brands via Stellar Ace partnership
Details
05 July 2021
FairPrice Group (FPG) Media has partnered with Stellar Ace, previously known as SMRT media, to offer omnichannel media inventory to advertisers. Stellar Ace and FPG Media partnership brings a connected ecosystem covering commute-street-dine-shop-mobile digital network across thousands of digital screens across train stations, bus interchanges, to supermarkets, convenience stores, to food courts in malls, coffee shops in heartlands, direct mobile consumer engagement through WINK+ and unique destinations such as Lau Pa Sat, together with the fast-growing FairPrice Online eCommerce platform.
Jeslyn Tan, vice president of Stellar Ace said, “We are thrilled about this partnership with FPG Media. We thank Disney+ and Dettol, as first-mover advertisers on these bundled platforms. The full suite of assets which we are now repres ....

Vivek Kumar , Fairprice Group , Digital Shelf Institute , Lau Pa Sat , Fairprice Online , Vice President , Stellar Ace , Price Group , Forrester Consulting , விவேக் குமார் , நியாயமான விலை குழு , டிஜிட்டல் அலமாரி நிறுவனம் , லாவ் பா அமர்ந்தார் , நியாயமான விலை நிகழ்நிலை , துணை ப்ரெஸிடெஂட் , ப்ரைஸ் குழு , ஃபாரெஸ்டர் ஆலோசனை ,