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Predictions in 2022 said the share of digital advertising will stand at 45% of the ad pie and TV will be down to 39%. Here’s what really happened:
Ad spends to increase 23.2% in 2021, digital biggest winner: GroupM GroupM's report says that digital advertising spends are expected to be at Rs 27,700 crore, 28 per cent higher than last year, while TV ad spends are expected to grow 18 per cent at Rs 35,914 crore Ajita Shashidhar | February 16, 2021 | Updated 22:48 IST Indian advertisers are beginning to loosen their purse strings. Group M's annual TYNY (this year next year) forecast on adex spends projects a 23.2 per cent growth in 2021. Advertising spends declined by 21.5 per cent last year (to Rs 65,053 crore). However, compared to the ...
Karuna SharmaJan 12, 2021, 10:00 IST 2020 became the year when the digital ecosystem acquired many new users In this new year, we want to crystal gaze into what the year has in store for the industry. With the digital advertising industry changing at a rapid pace, throwing a new set of challenges every day, experts are optimistic that 2021 will be a game-changer that will help them redefine a lot of rules in advertising, with smarter marketing techniques. We spoke to a few industry experts to identify opportunities that 2021 will bring forth for the industry as we move forward and here is ...