Feature: Rising virtual stars bring down the house in digital era--China Economic Net
Among the prize winners at the 11th Annual Hollywood Music in Media Awards (HMMAs) in January was one that bucked convention and raised a few eyebrows, largely because the performers were not human. The award for Outstanding Song in a video game went to the band K/DA, consisting of four imaginary characters from League of Legends, one of the world's most frenetic games. While the news may have been eye-opening for some, it reflects a growing trend of fascination with virtual stars, which seem to have several advantages over their real-life counterparts. In 2020, China's online stream...