CNN The Lead With Jake Tapper September 2, 2015 20:59:00
The conversation, how could it change the company's bottom line? is it anticipated to have a good impact on the company's revenue? >> reporter: that is an interesting question. as i mentioned, that 15% decline in profits, it's unclear how this will impact that. you have to remember, 24% of the revenue that mcdonald's gets is from breakfast. and about 43% is from dinner sales. what you don't want is those breakfast sales eating into the percentage of revenue that comes from dinner, because the dinner items could actually be more profitable for each franchisee, and in turn the company. so there ...
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