Breakfast Sales News Today : Breaking News, Live Updates & Top Stories | Vimarsana

The conversation, how could it change the company's bottom line? is it anticipated to have a good impact on the company's revenue? >> reporter: that is an interesting question. as i mentioned, that 15% decline in profits, it's unclear how this will impact that. you have to remember, 24% of the revenue that mcdonald's gets is from breakfast. and about 43% is from dinner sales. what you don't want is those breakfast sales eating into the percentage of revenue that comes from dinner, because the dinner items could actually be more profitable for each franchisee, and in turn the company. so there ...

This client. carol? >> it goes on. christine romans reporting live for us from new york. at 33 minutes past the hour, stories we're watching in "newsroom." ringing a bell on trading and wall street doing the honors today. executive blackstone mortgage trust. let's head to the new york stock exchange and alison kosik. good morning. >> good morning, carol. we're watching stocks add to friday's big gains. carried through the weekend. throw that momentum off track just yet. the economic calendar is quiet and no big earnings reports out today. one individual stock we're keeping our eye on today. ...

With investment objectives, risks, fees, expenses and other information to read and consider carefully before investing. t. rowe price. invest with confidence. two of america's biggest fast food joints are fighting it out. vera gibbons joins us. breakfast force in full force. >> potential payday. breakfast sales have been somewhat recession resistant particularly compared to lunch and dinner. that's where he see the erosion in terms of total revenue. this is an easy way to make some money. you're seeing these various places roll out hundreds of new items in their breakfast menus. >> is break...