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Best Media Info: Commerce Grid is a supply-side platform (SSP) purpose-built for agencies and publishers looking to connect media and commerce with programmatic| Digital News
/PRNewswire/ -- Criteo (Nasdaq: CRTO), the commerce media company, today announced the launch of Commerce Grid, a first-of-its-kind supply-side platform (SSP)...
The demand-side platform has developed OpenPath, a product that connects advertisers directly with premium publishers, in the process ditching Google's auction. But it also circumvents adtech intermediaries, drawing ire from the supply side.
The Trade Desk pulls out of Google's ad auction: What are the ripple effects?. From PR Week
CRTO earnings call for the period ending September 30, 2021.