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by Stephen Chapman
SimpliSafe has extended its sponsorship of Sky Crime, in a deal brokered by Carat Manchester.
The home security brand began the deal last September and saw a 30% increase in sales. It’s now announced that it will remain the UK channel’s exclusive sponsor for the next 6 months.
The company will also advertise across Sky’s linear TV and VoD programming, and use its Performance Solution, Sky AdVance and Direct Web Attribution technology to match web traffic and sales to the TV campaign.
“Since the sponsorship - including the Performance Solutions aspect - went live in September last year, we saw an immediate jump in leads and traffic to the site from the previous two months where we had no TV activity,” said Andrew Thompson, UK Head of Marketing at SimpliSafe. ....

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