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The Federal Government has expressed commitment to ensuring that merit is emphasised in Civil Service in Nigeria, so as to meet

Despite all the above definitions of the brand, Kapferer introduced a new element into the definition of the brand. According to him, Brands are intangible assets, assets that produce added benefits for the business. He pointed out two major paradigms in the various definitions of the brand. The first one that is customer based which focuses exclusively on the customer’s relationship with the brand. This ranges from the point of total indifference to attachment, loyalty, and willingness to buy and rebuy based on beliefs of superiority and evoked emotions. The other paradigm is the one, whic...

By Emmanuel Obeta According to Roland Barthes, meaning can be elusive; it flows and drifts and is often hard to pin down. Regardless of that it still remains an endless search engraved in the heart of man. Meaning is also not manufactured or cast in concrete nor is it a given; it is up for negotiation and interpretation and the individual plays a very active role in the creation of this meaning. In trying to define or arrive at the meaning of brands maybe the best place to start will be the history and origin of brands. Branding arguably commenced in ancient Egypt where brick makers were said...