Disney invests in privacy-safe measurement with Horizon Media deal and new identity graph
Disney Advertising Sales on Wednesday announced that it plans to integrate new cross-channel measurement solutions into its clean room solution by way of a new partnership with Horizon Media and a proprietary identity graph. The changes reflect Disney Advertising’s larger vision of equipping advertisers with the tools to succeed in a privacy-centric, first-party-data-based future.
Source: thedrum.com