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With Meta introducing a new feature in the US allowing users to shop on Amazon via their Facebook and Instagram accounts, PMW spoke to a panel of industry insiders and got the experts’ takes on what this means for brands, advertisers, agencies and consumers alike.
Users won't have to exit the app to purchase the products. Amazon is always finding ways to increase its customer base, and it is doing so successfully as it is the top e-commerce company.
Amazon partners with Snapchat to bring a seamless social media shopping experience. As per Reuters, Amazon has announced its newest partnership with Snapchat to run shopping advertisements and buy products directly on the social media application.
Users won't have to exit the app to purchase the products. Amazon is always finding ways to increase its customer base, and it is doing so successfully as it is the top e-commerce company.
All without having to leave Instagram or Facebook