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Tencent Shenzhen, marked a massive breakthrough for both China and in-house creative teams, with a strong performance at this year's Cresta Awards. The Chinese giant internet and tech company took home two Golds, five Silvers and eight Bronze awards.
June 1 2021, 12:47 pm | BY Kim Shaw | No Comments BBDO Guerrero Philippines extends it’s recent ‘The Dissolving Bottle’ campaign with release of new print work to educate users. BBDO Guerrero Philippines has turned standard soap wrappers into posters that explained how the dissolving bottles of shampoo simply disolve. To do this they created parallelisms with modern concepts of disappearance like being ghosted, passwords disappearing from your mind’s existence, and the ever relatable vanishing phone. All printed on recycled paper. This made the educational material relatable...
BBDO Guerrero associate creative director Choi Co on how the idea for The Dissolving Bottle came around and why she believes font and type is a powerful tool for change As a society that’s more conscious about plastic waste than ever before, reducing the amount we use can be a struggle when it comes to the health and beauty sector. In the Philippines much of the plastic waste comes from single use shampoos and toothpaste, so it seems fitting that BBDO Guerrero have been working on creating a shampoo bar that is completely plastic-free and dissolves after each use.
High Five 169 Add to collection Deputy executive creative director at MullenLowe TREYNA, Roman Carlo Olivarez, shares his top five projects to come out of the country in the last few months... Before becoming an award-winning creative director of MullenLowe TREYNA, Roman Carlo Olivarez started out in TV and film production, and eventually fell in love with advertising. He has worn several creative hats including cinematographer, director, producer, writer and child star – all of which come in handy when it’s time to get to work...yes, even the child star hat... Here, he shares five of hi...