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May 9th 2017 15:56 According to research, 72% of young consumers prefer to spend money on experiences rather than possessions. When that experience is in some way transformative – i.e. resulting in the improvement of physical or emotional well-being – it becomes all the more desirable. This is the idea behind the ‘transformation economy’, where brands sell the promise of personal achievement over and above material possessions.  So, what brands are taking this approach? Here are just a few examples.  Nike While Nike’s branding has always evoked notions of self improvement and p...

The Best Men’s Running Shorts for Every Type of Runner SPY 3 hrs ago © Courtesy of @runjanji Now that it’s warming up outside, it’s time to order some new running shorts. Once you hit the pavement with your legs in the breeze, running will feel 10x more enjoyable. There’s something about the freedom that gives your body an extra burst of energy, and new shorts always help to get you out the door and into that run. Since there are so many brands competing for your attention, we’ve rounded up our favorite choices for the season.

Warwick Smith/Stuff Woodville School’s junior block, built in 1879, is New Zealand’s oldest classroom still in use, but significant earthquake strengthening and renovation costs may soon see it mothballed. Generations of school children have whispered of the ghostly nun that rings the Woodville School junior block bell, but now the bell may be tolling for New Zealand’s oldest classrooms. The buildings been part of Woodville School since 1879, two years after the school opened with a roll of 30 children, and it is the only classroom of that era still in use today. But the substantial c...

Holos identity Warm and nourishing, the identity for Holos speaks to this overnight plant-based muesli brand’s long-standing mission of mindful nutrition. Responses by Justin Lortie, founder/design director, Wedge Background: Holos is a DTC-first brand of overnight, all organic, plant-based muesli that landed a serious series of funding to expand its online sales across North American retail shelves. We worked together to define the ethos, evolve the visual brand identity and packaging design to compete on this stage, and speak more strongly to Holos’ core customers: people who are mode...

We know this because we marked off a three-mile course with a measuring wheel and then ran it with the Amazfit Bip S and three other GPS- and HR-enabled devices: the Garmin Forerunner 735XT, the Samsung Galaxy Watch Active, and the Fitbit Charge 4. We used a Wahoo Tickr X heart-rate monitor connected to a Wahoo Elemnt Bolt bike computer to get an accurate HR measurement, because wrist-based monitors are sometimes less accurate. To avoid signal interference, we ran with only two devices at a time. The Amazfit Bip S doesn’t have many extra frills, but it’s reliable and accurate.