How brands are tapping into the transformation economy
May 9th 2017 15:56 According to research, 72% of young consumers prefer to spend money on experiences rather than possessions. When that experience is in some way transformative – i.e. resulting in the improvement of physical or emotional well-being – it becomes all the more desirable. This is the idea behind the ‘transformation economy’, where brands sell the promise of personal achievement over and above material possessions. So, what brands are taking this approach? Here are just a few examples. Nike While Nike’s branding has always evoked notions of self improvement and p...
Source: econsultancy.com