'Small shops doing manmani': Why jewellery start-up GIVA picked silver as core segment
According to Agarwal, when co-founders Nikita Prasad, Sachin Shetty and him started GIVA in 2019, the market had gold-centred brands such as Tanishq and Kalyan Jewellers, but no silver-focussed branded retailers.
Source: businesstoday.in
