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Hair perfumes–why are traditional Indian hair rituals are seeing a resurgence–here's what it means - Vimarsana News

Hair perfumes–why are traditional Indian hair rituals are seeing a resurgence–here's what it means

In an era where hair perfumes are available on the shelves of beauty stores, why are traditional methods seeing interest?

Source: vogue.in
Manjula Narayan picks her favourite reads of 2023 - Vimarsana News

Manjula Narayan picks her favourite reads of 2023

A memoir that spotlights the lives of tawaifs and dancing girls in 1980s India and a volume on the continuing vitality of the ancient Indian perfume trade and the skilled craftsmen at the centre of it

Smell that: The rise of India's ittar industry | Business and Economy - Vimarsana News

Smell that: The rise of India's ittar industry | Business and Economy

Natural perfumes are seeing a resurgence thanks to a handful of start-ups offering old and new fragrances.

'Disregard brand names and gendered marketing': Writer Divrina Dhingra on appreciating perfumes - Vimarsana News

'Disregard brand names and gendered marketing': Writer Divrina Dhingra on appreciating perfumes

Divrina Dhingra’s book ‘The Perfume Project’ offers history and insights into India’s contemporary perfume trade.

Source: scroll.in
A nosedive into the past: Secrets from the non-fiction book The Perfume Project - Vimarsana News

A nosedive into the past: Secrets from the non-fiction book The Perfume Project

Divrina Dhingra's debut work traces India’s affection for certain aromas through millennia. Highlights include intricate myths, links to ancient Greece and Rome