Dixie One News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Start-up companies are always fragile. marijuana start-ups, even more so. there can be great rewards in being first, but the risks are multiplied. what looks like a pothole or a bump in the road can really be a fatal chasm. >> my dixie shelves, as you can see, are really sad right now. i'm out of a lot of the drinks, the dixie one. this is where the dixie one normally goes. it's completely wiped out. kind of out of a lot of stuff. unfortunately, dixie is out of everything we need. i don't have a lot on the shelves. >> many boxes of incredibles bars are nearby on the factory shelves. but not up...

If we don't get this machine turned back on in the next week or ten days, we'll start to run on a cash deficit. >> but the show must go on, and this act calls for the announcement of dixie one, their new low-dose soda. >> good morning, everybody. my name is tripp keber. most recently in the month of june, we launched dixie one, which is one product, one dose. >> when the only marijuana drinkables are highly potent, like scotch or vodka, dixie believes the future of cannabis looks more like beer. then it's off to a charity event. ♪ >> good to see you. what's going on? >> tonight we're celebra...

Tonight on their behalf. >> good to see you. >> what's going on? >> trying to go incognito. >> you look beautiful tonight. >> thank you. you look great yourself. how are you? >> good, good, good. >> i was so fortunate to run into jamie from euflora. she's a breath of fresh air. i'm excited for their success. they're one of our true strategic customers. we have amazing point of sale. >> i want to tell you, dixie one is doing really well in the store. >> that's what they said, it was outpacing the 75s. >> i think it's because the weather is hot. a lot of people are buying the drinks. >> and you'...

Today because we are for the very first time ever destroying product and throwing it away. you want me to bring a hammer, mallet? found all the rules and regulations on how we're supposed to do. it's a very sad day here at the kitchen. >> i can safely say with the dixie one, for example, we were selling 500 bottles a month. so when you go from 500 bottles a month down to zero, i mean, that's, you know, quite a bit of profit loss right there. >> that right there is probably, how many hundreds of bars do you think that is? >> it's 81,000 grams. >> 81,000 grams. >> 81,000 grams. >> that's a nice ...

>> what's going on? >> trying to go incognito. >> you look beautiful tonight. >> thank you. you look great yourself. how are you? >> good, good, good. >> i was so fortunate to run into jamie from euflora. she's a breath of fresh air. i'm excited for their success. they're one of our true strategic customers. we have amazing point of sale. >> i want to tell you, dixie one is doing really well in the store. >> that's what they said, it was outpacing the 75s. >> i think it's because the weather is hot. a lot of people are buying the drinks. >> and you're serving them cold. >> ice cold. >> oh, my ...