the pot barons enemy is the black market, and they fear it. it s unregulated, untaxed, dangerous, and gives their products a bad name. to date, the fates have been kind to legal weed. but the sunny days the edibles industry has been enjoying are about to give way. storm clouds are rolling in over the rockies. the first thunder clap came from what the coroner s report called an accidental suicide. a 19-year-old boy from the congo who was a student in wyoming came over, ate one cookie, and started hallucinating and ended up jumping over a balcony. the only thing he had in his system was marijuana from that one cookie. there s an old saying that lightning doesn t strike the same place twice, but one month after this edible-related death, news of a murder also linked to edibles struck the city. it started with a 911 call.
alcohol because they cannot just walk into a liquor store and buy it. we just had a sting operation for the dispensaries in colorado. you know how many dispensaries sold to underage people? zero. we re seeing kids who overdosed on marijuana. they were unconscious, unresponsive, and in critical condition. thank you, idiot. [ narrator ] mama sherman and the legion of super fans.
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you can even drink the stuff. you can try lots of different kinds of edibles. we have chocolates. we have drinks. edibles work slower, hit harder, and last longer. old news to medical marijuana patients. but when edibles flooded the recreational market, millions of new customers started to gobble them up. now the demand is so high, manufacturers can t make them fast enough. it s a boom market, and a handful of companies are dominating the shelves. the foremost is dixie brands with their line of pot sodas, dixie elixirs. the man in charge has worked in everything from luxury rv resorts to nightclubs. my name is tripp keber. i m ceo of dixie brands incorporated. this is a 30,000 square foot what we hope to be state of the
compliance, it can drive up costs for any industry, but for marijuana, a start-up industry without banking support, the pot barons say the changing rules restrict revenues and halt production, which can lead to ruin. and when you re the kingpin of an edibles empire, you can feel at risk of becoming a government lab rat, stuck in a maze of emergency rules, fire safety regulations, production codes, all while building a state of the art weed factory. what s up? how are you, bud? good. it s borderline emotional for me to reflect on not only where we started but what this facility looked like is surreal. this has never been done before. there s never been a facility to this level of sophistication to serve a marijuana industry. that looks really nice. just curious to see the progress we re making. when you manufacture at this