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>> the pot barons' enemy is the black market, and they fear it. it's unregulated, untaxed, dangerous, and gives their products a bad name. to date, the fates have been kind to legal weed. but the sunny days the edibles industry has been enjoying are about to give way. storm clouds are rolling in over the rockies. the first thunder clap came from what the coroner's report called an accidental suicide. >> a 19-year-old boy from the congo who was a student in wyoming came over, ate one cookie, and started hallucinating and ended up jumping over a balcony. the only thing he had in his system was marijuana from that one cookie. >> there's an old saying that lightning doesn't strike the same place twice, but one month after this edible-related death, news of a murder also linked to edibles struck the city. it started with a 911 call.
alcohol because they cannot just walk into a liquor store and buy it. we just had a sting operation for the dispensaries in colorado. you know how many dispensaries sold to underage people? zero. we're seeing kids who overdosed on marijuana. >> they were unconscious, unresponsive, and in critical condition. thank you, idiot. [ narrator ] mama sherman and the legion of super fans.
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you can even drink the stuff. >> you can try lots of different kinds of edibles. we have chocolates. we have drinks. >> edibles work slower, hit harder, and last longer. old news to medical marijuana patients. but when edibles flooded the recreational market, millions of new customers started to gobble them up. now the demand is so high, manufacturers can't make them fast enough. it's a boom market, and a handful of companies are dominating the shelves. the foremost is dixie brands with their line of pot sodas, dixie elixirs. the man in charge has worked in everything from luxury rv resorts to nightclubs. >> my name is tripp keber. i'm ceo of dixie brands incorporated. this is a 30,000 square foot what we hope to be state of the
compliance, it can drive up costs for any industry, but for marijuana, a start-up industry without banking support, the pot barons say the changing rules restrict revenues and halt production, which can lead to ruin. and when you're the kingpin of an edibles empire, you can feel at risk of becoming a government lab rat, stuck in a maze of emergency rules, fire safety regulations, production codes, all while building a state of the art weed factory. >> what's up? how are you, bud? good. >> it's borderline emotional for me to reflect on not only where we started but what this facility looked like is surreal. this has never been done before. there's never been a facility to this level of sophistication to serve a marijuana industry. >> that looks really nice. just curious to see the progress we're making. >> when you manufacture at this
decided that marijuana and candy, marijuana and soda, marijuana and all sorts of sweets and snacks that appeal to children go well together. >> i'm an adult. i like candy, okay? i have a sweet tooth. this whole thing about candy and sweets only appealing to children is ridiculous, okay? i eat massive amounts of chocolate, all right? i love it. okay? that's just the way it is. it's not just kids. we're packaging everything for children. stop it. i'm adult. it's ridiculous. >> these rules do not go far enough. the industry is putting marijuana in foods that kids eat by the handful. marijuana in edible form is dangerous. >> as we keep increasing the costs of the manufacturers in the edibles market and those products become more expensive at the store, you're opening the door for people to go back to the black market. >> members of our committee from
if we don't get this machine turned back on in the next week or ten days, we'll start to run on a cash deficit. >> but the show must go on, and this act calls for the announcement of dixie one, their new low-dose soda. >> good morning, everybody. my name is tripp keber. most recently in the month of june, we launched dixie one, which is one product, one dose. >> when the only marijuana drinkables are highly potent, like scotch or vodka, dixie believes the future of cannabis looks more like beer. then it's off to a charity event. ♪ >> good to see you. what's going on? >> tonight we're celebrating a charity that focuses on catastrophic diseases for children. we're here raising moneys
regulations go into place again, this is going to be another headache we're going to have to deal with. >> ouch. ♪ >> they say politics make strange bedfellows. in april of 2014, the colorado legislature introduced house bill 1366. >> bye, guys. >> bye. have an incredible time. >> thank you. i will. >> intended to make edible marijuana products easily identifiable when out of their packages. >> what the bill does is it asks us to further regulate and make edibles more recognizable to the
because we can't be out of production for two weeks. >> i can't describe to you the fear, the uncertainty, the doubt that i've been carrying with me for the last three weeks. >> clearly, we're going to have to make some decisions if we aren't going to have oil in here next week. probably not good decisions. >> an industry in crisis is an industry united. the cannabis business alliance is like any other industry group. however, marijuana is not like any other industry. >> the issues were regulations and how can we as an industry fight back on these illogical, not practical regulations. >> in any other instance, if you leave your firearm out, if you leave your pharmaceuticals out, if you leave your alcohol out, they go to the parent and go, what are you doing? if it's cannabis, they're coming to the manufacturers and saying, you need to protect those parents' kids because they handled it irresponsibly. we're trying to figure out ways to do that, but at some point, personal responsibility has to fall into the program. we need to say, we understand
>> her husband has been smoking marijuana. they do keep a handgun in the house. >> christine kirk described her husband as hallucinating and holding a gun on her in front of her three children. she was shot and killed while on the call. her husband, richard kirk, had reportedly just eaten a marijuana candy before she picked up the phone. if the anti-marijuana forces were looking for an opportunity to take down the edibles industry, this was it. the opposition jumps into action. >> the state now is trying to do something about it. >> it would be the end of the edible industry. >> indecisions will cost my company everything.