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what? come watch this. what am i watching? i was looking on facebook, and i caught this. ready? oh, my goodness. from the roof. white t-shirts for everyone. white t-shirt contest. oh, my god. guess what? guess what? we ve been challenged by team dixie for the als ice water challenge. my name is tripp keber. this is team dixie. today we ll respond to the als ice bucket challenge. today we challenge medicine man. today we challenge incredibles. tell them what we re doing. we want to thank the grew at dixie elixir for calling us out on the als ice bucket challenge. this is the incredibles team. let s do this. it was a memorable summer, the first summer for legal marijuana, and for the pot ....
We passed that rule in emergency fashion. it would be the end of the edible industry. when you go for 500 bottles a month down to zero, that s quite a bit of profit loss right there. this regulatory tsunami can drown the new industry. can trip and his colleagues survive? it s marijuana and it s all legal. there are 285 days of sunshine in colorado, and this year has been especially bright. legal weed has come out of the shadows. yeah! millions of happy customers are proving that the naysayers were wrong. the sky hasn t fallen. and the tax man is raking in the money. still, there s a lot less smoking than you might imagine. ....
That 80-plus years of reefer madness is not going to be something easy to break. colorado s new laws have created nearly a billion-dollar industry in the first year in one state. edibles, also known as marijuana infused products, are doing hundreds of millions of dollars in sales. tootsie roll or maybe truffles. some of our production teams are actually manufacturing chocolate truffles, which won high times cannabis cup award two years ago. we just came off of that. we start with the key ingredient, which is raw plant material, cannabis. the raw plant material used in edibles is not usually the flower or bud that is smoked. it s the rest of the plant, the leaves and stems that used to be thrown away. every part of the cannabis plant is used. we go ahead and render it into a cannabinoid oil. this is actually an apex ....
Marijuana edible. just like with any other controlled substance, you will build up a tolerance. to try to push every edible to being limited to ten milligrams, it s going to drastically change the edibles industry as we know it. more regulations followed. a house bill was introduced calling for edibles to be identifiable as containing marijuana, even when outside of their packaging. tricky when you re making soda. we re like dead in the water right now because we ve been paralyzed by these emergency rules for 2 1/2 weeks now. the most extreme translation was, you know, smart moms want a gray blob to be the only option you have for edible marijuana. if we submit to the emergency rules and make changes we need to make from a production and product and equipment standpoint, there is the very real potential that house bill 1366 may change that again. you re talking probably hundreds of thousands of dollars. i mean, the packaging on the bottles alone, you know, each time we pull t ....
Company everything. so what are we going to do? because we can t be out of production for two weeks. i can t describe to you the fear, the uncertainty, the doubt that i ve been carrying with me for the last three weeks. clearly, we re going to have to make some decisions if we aren t going to have oil in here next week. probably not good decisions. an industry in crisis is an industry united. the cannabis business alliance is like any other industry group. however, marijuana is not like any other industry. the issues were regulations and how can we as an industry fight back on these illogical, not practical regulations. in any other instance, if you leave your firearm out, if you leave your pharmaceuticals out, if you leave your alcohol out, they go to the parent and go, what are you doing? if it s cannabis, they re coming to the manufacturers and saying, you need to protect those parents kids because they ....