Detailed text transcripts for TV channel - MSNBC - 20130304:15:19:00
It was the number one "new york times" best seller. it was a documentary on pbs. we really wanted to get a broader audience. >> the documentary was amazing. i'm going to have to read that, as well. but this is ground breaking to do a game like this. how does this work and why this, why now? >> cheryl and i wanted to reach beyond the choir. one of the problems with the book and frankly a documentary is by and large, those who are going to reader it or watch it are probably those who are already sympathetic to the cause. so many people spend so many times on games, we thought, maybe there's an a...