A new angle: How to ensure fresh appeal for a favourite British menswear brand? Simply snap F1 star Jenson Button and actor Matthew Goode in a photo-fabulous swathe of Scotland, says Maddy Fletcher
This season's Hackett campaign, shot in the Scottish Borders, has two stars: the 2009 Formula 1 world champion Jenson Button, 43, and Downton Abbey actor Matthew Goode, 45.
Source: dailymail.co.uk