Detailed text transcripts for TV channel - MSNBC - 20161119:10:43:00
Important point because people don't like doing returns online. they're a pain. you don't want to go to fedex. they hate doing it. it's a great way to get it in the store. then they eye something else. all of a sudden they're making an exchange instead of a return and they'll come back to your store. >> it's so true. how many times have you returned something and you think you'll get a credit and you spend double. >> what about events? other kinds of things that you can do in a store that you can't do online? >> well, it's such a great question because this is somewhere small, local retailers ...