Stacey Riska News Today : Breaking News, Live Updates & Top Stories | Vimarsana

And owner of many businesses. good to see you both. >> thanks for having us. >> thank you for joining us today. okay, before we do this, i want to ask a question of, you do a good job getting people to buy online. why are you trying to market to those people to get them to the store? why not just sell to them online? >> a great question. what we found is a lot of our customers are doing their research online and then wanting to buy in the store. so they're figuring out their styles and they want to pick out their size in the store and make the purchase. >> row have their interest. you don't wa...

>> what's one last thing you do in your store to get people in there? >> we tap into the organizations and networks of our customer base. for us, it's law firms, banks, women's networks, but any group that's really in need of an event and content and a space for members. it's great for them because we offer them a prepackaged event and great for us because we're only marketed to one group as opposed to marketing to individuals to come to an event. those are the one that people are excited about and it's a really easy strategy to host events and make sure they're well done. >> by the way, it's ...

And showing what the experience of your brand is all about. >> and i think you do a great job with that because you have the events that aren't just about shopping. >> completely. we're not afraid to have an event that doesn't even have shopping in the title. events that generate content or great experiences for our customer that show that we understand them, so for us, it's business woman, maybe it's about how to network properly or dress for success, those are the ones that build brand loyalty and allow us to connect with our brand in a way that's not salesy. we're not pushing products. we'r...

Important point because people don't like doing returns online. so they're a pain and you don't want to go to fed ex. they hate doing it. and then they eye something else maybe they didn't notice online and they're making an exchange instead of a return and they'll come back. >> so true. how many times have you returned something, you think you're going to leave with a credit and you leave spending double what you were in for. >> stacey, what about events? other things you can do in a store that you can't do online? >> it's such a great question because this is where small local retailers can ...

Development commission. he says beverly's food hub plan is part of a new wave of business growth disrupting and rebuilding the town. he's optimistic that these entrepreneurs, both the old timers and the newcomers, together, are giving wilmar the push it needs to keep on growing. >> wilmar is getting bigger, more solid, and more diverse. and that's a good thing. >> this holiday season, big brands will pump tons of advertising dollars into marketing strategies to get online customers into their stores to start shopping. but small businesses just don't have that type of budget, so as a small reta...