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Heineken is focused on restoring volume growth this year, which was hurt in 2023 as it hiked its prices to offset the rising costs of everything from energy to barley.
Heineken's CEO optimistic about India's beer market, focusing on premium brands and local growth. The company invests in talent and capacity, aiming for category leadership and social relevance in the evolving market landscape. Brink says: "We are investing a lot in creating the premium capacity so that we can make the Heineken brand more available."
Heineken N.V. said it plans to increase its prices to mitigate against the rising cost of commodities, energy and freight and warned that this could lead to...