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Speedboats. so far this year 158,000 pounds of coke has been seized. that's more than in the past three years combined. part of the reason for the large number of busts is that the u.s. authorities are getting better at spotting drug vessels and part of the reason the cartels are shipping more cocaine than ever. even with nearly 80 tons of cocaine seized, the coast guard says 70% of the drugs are still getting through. take a look, if you will, at the hit the cartels have taken. here is the dollar breakdown, the drug math. a kilo or a brick costs about $2,000 to produce down in columbia. it's ...

I understand the grain portion, but what did they spend $2 million on? >> $2 million was, they say, for promoteing it and for doing all the focus groups, they spent two years talking to kids, talking to 4500 people, and i don't know, the ink is expensive? two million bucks? we know -- we're not quite sure, they didn't give auts dollar breakdown of what the money says but they were quick to point out there's also going to be advertising involved with this campaign. i guess it's good for schools, you know? i'm not sure it's helpful for the rest of the world. alisyn: whereas your doughnut plates,...